L’IRIST (EA 3424) de l’Université de Strasbourg et la Fondation Brocher à Genève organisent les 26 et 27 mai 2011 au Centre Brocher à Genève une conférence internationale :

COMMUNICATING GOOD HEALTH: MOVIES, MEDICINE, AND THE CULTURES OF RISK IN THE TWENTIETH CENTURY – SYMPOSIUM

During the twentieth century, film came to be seen as a revolutionary technology that would entertain, document, instruct, and transform a mass audience. In the field of medicine and public health, doctors, educators, health advocates and politicians were especially enthusiastic about the potential uses of the motion picture as a “modern” tool of communication.

This conference aims to explore the historical development of the public health education film as a medium for transforming public ideas and practices about disease, health and the body. In particular, it seeks to show how a variety of medical and public health organizations turned to movies to educate the public, reform their health behaviours, and manage their anxieties and hopes about health, illness, and medical interventions.  Its topics include how health campaigns employed motion pictures to promote their public education programs, , how  these films were produced and distributed, how the public responded to themand the communication techniques that filmmakers and their sponsors used to ensure that films did the work they wanted them to do.

The symposium will be of interest to : historians of medicine, science, film and the media, bioethicists, ,physicians, public health officials, and specialists in health education. .

Registration is limited to 25 participants, so please book early by completing the attached Registration Form and payment details.  The form should be returned to the Brocher Foundation by mail, email or fax: Fondation Brocher, 471 Rte d’Hermance, CP 70, 1248 Hermance, Switzerland.The deadline for registration is 8th of april  2011.
The symposium is being organized by Prof. Christian Bonah, Institut de Recherches Interdisciplinaires sur la Technologie et les Sciences (France); Dr Anja Laukötter, Max Planck Institute for Human development (Germany), Dr. David Cantor, National Institute of Health (UK)

For further details on the Symposium see www.brocher.ch or contact

Marie GROSCLAUDE
Brocher Foundation
Rte d’Hermance 471
CP 21
CH – 1248 Hermance
Switzerland
Telephone : +41 22 751 93 88
Fax : +41 22 751 93 91
E-mail: scientificprog@brocher.ch